Driving Client Acquisition and Product Adoption

Driving the growth of our client base and user engagement rate for an analysis product.

Overview

Spearheaded product demos, client training, and deployments growing the client base from 4 to 20 and ensuring effective adoption.

The Problem

The products had faced limited reach and low engagement issues, thus leading to slow product growth.

Key Actions

Led the process to simplify deployment processes by creating a deployment requirements document and working with developers to automate some of the processes.
Designed and delivered tailored training sessions post-deployment to ensure seamless adoption and usability.
Developed a schedule to conduct follow-ups with clients post-deployment, and offer any needed support.
Presented product demos to over 20 clients, showcasing key features and benefits.
Collaborated with existing clients to identify areas of improvement in the User Experience.
Worked with the software development team to optimize the user experience based on clients' feedback.

Results